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TREZEGUÉ

Folk Estudio
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brand identity brand identity design graphic design chromed Streetwear brand print design branding New brand fashion brand couture branding

TREZEGUÉ
BRAND IDENTITY & PRINTS                                                                         YEAR: 2023

ENG/ Uniting the Pacific tropics with the urban chaos of the great metropolises of the world is a great challenge. Trezegué is a Streetwear brand born in Cali, Colombia; a city known for its dancing, its joy, its green landscapes and its proximity to the rich Pacific area. Its founder sought us out to create a brand identity that, through campaigns, spoke of local values but that looked totally cosmopolitan. Although it is a streetwear brand, its creator's influences were haute couture brands that always elevate the concept of minimalism and being concrete.

We designed a completely typographic brand, in which through a sans typography we wanted to appeal to the “less is more” concept as the main axis to the design. Chromed letters, enveloping effects, disruptive layouts, are some of the elements that complete the graphic universe, to have a striking, powerful and interesting brand identity.

MONOGRAM: SEBASTIÁN OSPINA / PHOTOGRAPHY: COTTONBRO STUDIO

brand identity brand identity design graphic design chromed Streetwear brand print design branding New brand fashion brand couture branding
brand identity brand identity design graphic design chromed Streetwear brand print design branding New brand fashion brand couture branding
brand identity brand identity design graphic design chromed Streetwear brand print design branding New brand fashion brand couture branding
brand identity brand identity design graphic design chromed Streetwear brand print design branding New brand fashion brand couture branding
brand identity brand identity design graphic design chromed Streetwear brand print design branding New brand fashion brand couture branding
brand identity brand identity design graphic design chromed Streetwear brand print design branding New brand fashion brand couture branding
TREZEGUÉ
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